Ass.7 in MIS2

Google is the world's largest search engine. The Google's Business Model makes them popular and profitable search engine because it is easy and fast to load, has a reliable search results not always, but most of the time and a powerhouse of the new products. The important product of Google is us, the people. We are the reason why this search engine is still on the top of the best search engine.

Google's Competitors:

Major Competitors:

1. Yahoo! Inc.
2. Microsoft Corporation

Minor Competitors:

1. American Online
2. Baidu

Using Google, and some finely crafted searches we can find a lot of interesting information. Google's mission is to organize the world's information and make it universally accessible and useful. It's first step is to online search that quickly spread to information seekers around the globe. Google is now widely recognized as the world's largest search engine -- a free service whose utility and ease of use have made it one of the world's best-known brands almost entirely through word of mouth from satisfied users.

Google's Services:

Google Labs
Google Pack
Google Translate
Google Co-Op
Google Code
Google News
Google Patent Search
Google Blog Search
Google Alerts
Google Catalogs

One of the Google's New Service offered is the Google TiSP.

I think why Google is unique because their company shows a great deal of business in this generation. They have good services offered to the people. And a mission which is to organize the world's information and make it universally accessible and useful.

Sources:

http://www.vertygoteam.com/google_marketing_strategy.php
http://scenariothinking.org/wiki/index.php/Who_are_Google%27_s_competitors_%28Core_Business_and_General%29%3F
http://gigaom.com/2007/12/04/google-infrastructure/
http://www.makeuseof.com/tag/10-google-services-that-get-no-love/